What exactly is wide format printing?

Printed products have been popular for a long time. T-shirts, mugs, photo albums, greeting cards and who knows what else? Thanks to the greatest invention in the printing business - web2print - everything can now be customized and produced as desired. Wide format printing is the most popular among businesses. Why? Because wide format digital printing is an important tool for business promotion.

The future of wide format printing

Signs, banners, posters, wall and building graphics, window graphics and product displays are some of the popular wide format print products that help increase exposure, attract audiences, provide additional services to customers, show an overall attractive bottom line.

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Although the past few years have been unpleasant, causing huge and irreparable damage to many businesses worldwide, things are returning to normal and as a result, the demand for printing services has recovered. With businesses back in business, the need for wide format printing is increasing and the future looks big and bright for it.

Influential trends

5 Best Wide Format Printing Products

1 - Labels

Printed signage is the most widely used and most successful marketing and advertising strategy that grabs the attention of viewers while also informing them of product availability and features. Signs are widely used in retail outlets, showrooms, lobbies, trade shows, event venues, various institutions and shopping locations to convey an important message with compelling graphics.

2 - Banners and posters

In the global market, the purchase rate of banners has increased by more than 75%, while posters are purchased 64% more. With banner design software, banner products are now available with all attributes such as sizes, material, finish, customization, and pricing and order processing, without the need for additional costs or longer wait times.

3 - Wall and building graphics

People are going beyond painting walls these days, so the days of dull blank walls are long gone.
Indoor wall coverings, outdoor construction graphics, wall cladding and other large format printing processes are now available to create spectacular, perfect wall graphics and construction graphics on almost any surface, including heavily textured materials and bricks.

4 - Window graphics

Have you ever heard of window graphics? Widely used in business, window graphics are a fashionable and unique approach to promoting your brand and conveying information to pedestrians. Quality window signs and graphics not only enhance the look, but also help amplify your brand message.

5 - Points of sale

Creatively designed printed sales advertisement that can be placed next to the product, at the end of the aisle, on the shelf, hanging from the ceiling, next to the cash register or in the window of the store.

Summary

Wide format printed items are gaining attention and popularity thanks to the customization and personalization options offered by the latest web2print software, which make such products desirable. The goal is to be useful to all businesses, not just the printing industry. Taking advantage of these trends will guarantee you income and is also a new age art form.

The 5 trendiest products for wide format printing