What are the most eye-catching and trendiest promotional products or logo products?

Let's talk about products that have reached the "golden zone".

The golden zone is reached when 3 key elements are synchronized.

1 - Consumer preference for trend.

Trends are constantly changing, but currently the environment and sustainability are by far the dominant trends.

2 - The number of impressions, i.e. the number of times viewers' eyes stop on a specific product.

A good product has more than 3000 impressions.

3 - Cost per impression, i.e. KMK value.

There are many logo products, everyone wants to sell something. The VAT of the correct product is less than 0.5 cents. In other words, you can get 200 impressions or more for one euro.

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Environmentally friendly products

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In the last few years, the demand for environmentally friendly and sustainable products has been constantly increasing. And it only gets stronger. The trend of sustainability dominates consumer behavior and values. A third of women and a fourth of men say that they made purchases this year based on the friendliness of the environment. This number grows every year.

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In addition, 46% of consumers have indicated that they have a better opinion of the company when they receive eco-friendly logo products. Thus, brands benefit from the halo effect of sustainable products and the environmental trend.

Spring and autumn outerwear.

Usage time

Consumers usually keep promotional outerwear for 16 months. This is a significant time.
During this time they will collect 6100 impressions. This means that for every item with your logo, your brand will attract a total of 6,100 eyes.
Customers prefer light outerwear. Knitwear that is lighter in weight than water-repellent fabrics are in demand.

Size matters. ;)

Consider a wider range of sizes or invest in more stretchy fabrics.
The most popular spring-autumn product is a jacket with synthetic down feathers. Products made from real down have lost popularity among consumers due to allergies and animal rights. Synthetics are considered a practical and easy-to-maintain replacement.

Carry bags

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These are one of the most used logo products, which is not surprising since they go hand in hand with the sustainability and environmental trend. Consumers keep them for an average of 11 months and accumulate 3,300 impressions during that time.

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Why does a customer keep and use a tote bag with your logo? Research shows that the main factors are quality, utility and attractiveness. By investing in a tote bag that has these three features, your bag will be used much more often.

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The most popular places to see them are various crowded areas such as grocery stores or malls, which makes them an item with great durability. The KMK value of a carrying bag with a logo is 0.2 cents.

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Drinkware

Breakeven point

Drinkware with custom logos is another popular segment that can always be used. Because the average consumer keeps the drinkware for 12 months - it has a high return on investment and the average CPC of the product is less than 0.5 cents.

A complete hit

With this segment, we hit right in the middle of the golden zone: Sustainability/central trend, high number of impressions and very good CPC value. Beverage bottles, stainless steel bottles and vacuum insulated mugs that keep drinks hot and cold are more popular.

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