Have you thought about what your company does, who the target group is and how your product or service makes the customer's life easier?
But do you know what your company's brand will be? How do you reach your customers and how do they see you? We've put together this article to help you find the answers to these questions. Please take the time to read it and we hope it will give you ideas and help you implement them.

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What is Brand and branding?

Branding helps create a relationship with the ideal customer.

Branding is everything your potential customers see and interact with that differentiates you from your competition.

Your product is probably tailored to a certain type of person. So who are they?
What is their name, age and where do they live? What are their likes and dislikes, what else should you know about them?
How do they use the product/service?
There are more questions and it can all be a bit complicated, but there are simple models to answer them and take the first steps.

The brand's visual presence... the LOGO

The name of the company and the brand do not have to be the same, and one company can have several brands. To create a logo, it is necessary to find the "golden ticket" using:
Brand name - Values and mission - Colors - Design.

"Voice" and "Tone"

Voice is the personality of your brand.
Tone is how you express your personality.
Areas where you use the voice and tone of your brand colors:
LOGO - social media - website - in-store/office design - staff uniform - vehicle design - marketing materials and products.

Social media plan.

Find the platforms and posting schedule that work for you.

Where are your ideal customers? What platforms do they use?
Research similarly sized competitors.
How often do they post? What type of content seems to generate a lot of interaction from them?

Create your own newsletter

The newsletter is intended for more dedicated customers.
You have their email addresses. Let them know what you're doing, but don't abuse their trust.

Social media and newsletters are the most important marketing channels because they know no national borders and are always with every person on their smart device. Are you interested in offering your product/service internationally?

Comparing the profitability points of different advertising channels, social media and the newsletter surpasses all of them many times over.

Marketing materials

Representing your brand and company on a physical level.

How to integrate your logo on objects, vehicles and indoors as well as streetscape and buildings? We think outside the box, because our competitors are also trying to find a solution to the same problem.

The biggest mistake entrepreneurs and marketers make is trying to figure it all out themselves. Unfortunately, there is simply a lack of knowledge and it shows. There are more surfaces to cover with logos and brand symbols than you can imagine. It also has certain design and psychology rules and formulas to avoid exaggerating or sending the wrong signal to the customer.

Some examples of representative materials that we recommend choosing with the help of a designer. Stickers for window/wall/floor. Folders/menus and document bases. Products with logos. UV resistant materials for outdoor use - car stickers, labels/signs, posters, banners, tents/stands and facade stickers for buildings.

Website

This is a big topic because this is where all the elements mentioned above come together and the customer looks at you seriously for the first time. You cannot hide behind a social media page or between the endless lines of an email environment.
The customer took the trouble to visit your page and wants to contact you directly.

Colors, fonts, logo, voice and other branding aspects need to be clarified first. All of these must be used to make your website look cohesive and represent you well.

The world of creating a website is vast and the options are endless. From tinkering yourself to a full service solution. Please be careful as creating a website can be extremely expensive and time consuming. Think about this topic for yourself, because not every business needs a website, but if you already do, good.

Rules of thumb for making website decisions.

"Landing page" - A simple, beautiful and functional page that gives the customer an overview of what you do. Execution time 7-14 days.

Custom-made page about the agency - A comprehensive overview of your company. Detailed categorized products/services, articles, company history and blog. Implementation time 2-3 months.

Online store - Also a comprehensive tool that, in addition to the aforementioned, also has detailed ordering capabilities and background processes related to ordering, such as inventory and logistics. Implementation time 2-3 months.

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How to reach your customers?